Make it clear what customers are getting for their participation. A gift card? Kilometers? Points towards specific goals? According to COLLOQUY, 93% of people rate the types of rewards offered as “very important” or “somewhat important” when deciding to buy email database engage in a program. But if they don't know what they're getting, they'll give up, and re-engaging them can be difficult.
American Eagle Outfitters makes it easy for customers to enroll in their loyalty program, and they do a great job explaining the value proposition to potential attendees. They also send a welcome email to program members with a buy email database temporary card, a summary of benefits, and the chance to earn points by joining the mobile alert program. Drive engagement around your offer Download eBook 2. Keep it simple The rewards quickly become thankless when people struggle to participate.
Does your program have levels? What are the benefits of each and what does it take to reach each level? What are the limitations and exclusions? Don't leave the rules to the fine print. If people understand what they need to do to participate in buy email database your program, they might. If it's confusing, they won't. loyalty-wall greens For example, Walgreens has a Balance Rewards program that awards points based on in-store purchases.