Link decoration is a technique that Whatsapp Mobile Number List Facebook uses, among other things, to make 1st party cookies behave like 3rd party by placing userIDs in URLs, and then storing them in the cookie. This is a similar technique that uses cookie syncing. iOS 14 In 2020, Apple announced its iOS 14 update. This update is expected to have a major Whatsapp Mobile Number List impact on app traffic tracking . With the iOS 14 update, users must give the app developer permission per app to use her/his data, or have it used by third parties. This can have major Whatsapp Mobile Number List consequences for the Facebook app, for example. If users choose not to allow Facebook, Facebook tracking will no longer work.
This is another slap in the face to Facebook, because Whatsapp Mobile Number List this party was also hit hard by the ITP updates. Source: developer.apple.com google At the beginning of 2020, Google announced that it would completely phase Whatsapp Mobile Number List out the use of 3rd party tracking cookies in 2 years . This can officially be seen as the answer to Apple's ITP. Since Google's revenue model relies heavily on online advertising and thus 3rd party tracking, this change is obviously a lot more difficult for Google than it is for Apple. The latter does not have a Whatsapp Mobile Number List large advertising network. The fact that Google is also switching to cookieless tracking is therefore more necessary.
But I do think that Google will find a good Whatsapp Mobile Number List solution that may also work better than the now rather blunt method that Apple uses. In terms of browser technology, Google has not been sitting still either. In 2020, two Whatsapp Mobile Number List important developments came to the market. Server Side Tracking Google Tag Manager launched its Server Side Tracking in beta in 2020. As a result, the popularity of this phenomenon will grow in the near future. Server Side Tracking has a particular impact on the security and speed of the data Whatsapp Mobile Number List flows between website and user. There are techniques that ensure that the rules of ITP can be circumvented. But this is not its primary function.